(MENAFN- Khaleej Times) Mena customers spent 40 per cent more during White Friday this year, compared to a“quiet” period, a new report has shown.
Mena Shoppers Spent 40% More During White Friday Week
According to the Admitad affiliate network estimates, customers were most active in buying clothes and footwear, electronics, household goods, toys and beauty products.
Mena Shoppers Spent 40% More During White Friday Week
While searching for trends, Admitad analysed over 153 million online orders of more than 2,800 brands worldwide and over 5,6 million online orders in Mena.
Mena Shoppers Spent 40% More During White Friday Week
Online sales during White Friday hit records again this year, but data suggests that the excitement around the sale is slowing down every year. According to Admitad, the global increase in sales during the week of White Friday compared to last year was only 8 per cent in the number of sales and 9 per cent in the sum of sales. The Mena market is in perfect sync with global dynamics.
Mena Shoppers Spent 40% More During White Friday Week
At the same time, the importance of White Friday itself for Mena users is gradually decreasing. Last year, the jump in the number of sales compared to the“quiet period” amounted to 35 per cent. This year, shoppers increased their activity by only 40 per cent despite the overall active growth of Ecommerce sector YoY.“It seems that their attention was diverted by the Single’s Day sale and Cyber Monday following the Friday,” a statement said.
Mena Shoppers Spent 40% More During White Friday Week
Also, shoppers are more likely to say that White Friday discounts are not as tempting as they used to be. The constant stream of sales has taught customers to scrupulously study the offers from brands, check discounts for truthfulness, juggle with coupons and promo codes and not to give in to the first temptation, but to wait for a really profitable purchase.
Mena Shoppers Spent 40% More During White Friday Week
Marketplaces, which accounted for more than 60 per cent of purchases worldwide last year, only strengthened their dominance this…
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