New Research Reveals How Influencers’ Words Impact Engagement In Affiliate Marketing On Social Media - News
The UAB study revealed that specific linguistic styles within influencer posts can enhance or diminish engagement with the content.
New Research Reveals How Influencers’ Words Impact Engagement In Affiliate Marketing On Social Media - News
affiliate marketing posts on social media.
New research from the University of Alabama at Birmingham Collat School of Business explores the impact of language on engagement with influencerNew Research Reveals How Influencers’ Words Impact Engagement In Affiliate Marketing On Social Media - News
The study, published in the Journal of Business Research, shares that traditionally major brands have embraced affiliate marketing programs; but the factors influencing engagement with influencer-generated content have remained largely unexplored. To bridge this gap, the research team applied the Elaboration Likelihood Model to investigate how the linguistic features of influencers’ affiliate marketing posts influence consumer behaviors. By employing text mining and natural language processing techniques, a vast data set of influencers’ affiliate marketing posts from Instagram was analyzed.
New Research Reveals How Influencers’ Words Impact Engagement In Affiliate Marketing On Social Media - News
The study revealed that specific linguistic styles within these posts can enhance or diminish engagement with the content. Certain factors, like word count and analytical thinking, negatively impact engagement, while elements like clout, authenticity and positive emotion have a positive effect. These findings not only advance the understanding of influencer affiliate marketing and social media engagement but also offer crucial insights for both brands and influencers participating in affiliate marketing campaigns.
New Research Reveals How Influencers’ Words Impact Engagement In Affiliate Marketing On Social Media - News
“Affiliate influencer marketing is a good example of a social media marketing strategy that is evolving before our eyes in real time,” said Assistant Professor of Marketing Parker Woodroof, Ph.D., lead author of the study. “We see various phenomena that barely existed five years ago, and now they’ve become mainstream overnight….
New Research Reveals How Influencers’ Words Impact Engagement In Affiliate Marketing On Social Media - News
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