68 SINGAPORE – IPG Mediabrands the media and marketing solutions division of Interpublic Group, have today announced an affiliate agreement with The Insight Hive (Pvt) Ltd for the launch of two new agencies, UM Sri Lanka and Initiative Sri Lanka. This follows news of new agency launches in New Zealand and Pakistan earlier this year;…
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5 Ways To Use Creator Content In Your Marketing
Stephanie Sprayregen, Founder, CEO of Spray Marketing. getty In today’s growing social media world, anyone can be a content creator. In fact, over 200 million people consider themselves creators. More and more brands are adopting creator content in their marketing, especially with 79% of consumers saying that user-generated content (UGC) influences their purchasing decisions. As…
Tira Beauty shares the role of Instagram, creators, music, & more in its marketing success, ET BrandEquity
As a newly launched business, Tira Beauty aims to create a unique brand differentiation and reach the right set of consumers in the fiercely competitive beauty industry. Their marketing strategy focusses on Instagram Reels to amplify the campaigns. The result? Their campaigns have already witnessed metrics that are beyond the industry benchmarks including a 3.5%…
iGB Affiliate unveils shortlist of entries for its 2024 awards; last edition to take place in London
The shortlist for the iGB Affiliate Awards 2024 has been revealed, ahead of the ceremony to be held on February 8 at the Grade II-listed Art Deco Troxy music venue in East London. “A roll-call of outstanding talent” is how Naomi Barton, Portfolio Director responsible for iGB Affiliate, described the shortlist of entries. The black-tie…
Boomerang Media is the Best PPC Affiliate at SiGMA Europe Awards 2023
Boomerang Media, part of Boomerang Partners, won ‘The Best PPC Affiliate’ at the SiGMA Europe Awards 2023, demonstrating its competitive strength among top industry players. The award ceremony was held on the opening day of the SiGMA Europe Malta event on November 14. Boomerang Media was honoured after an open vote and jury decision, beating…
GDC Group Joins Responsible Gambling Affiliate Association
Last Updated: Nov 13th, 2023 © PA The Gambling.com Group has partnered with other industry leaders to promote responsible gambling and strengthen consumer protections. The Responsible Gambling Affiliate Association’s mission is to “champion responsible gambling marketing and advertising practices,” according to a news release. In addition to Gambling.com, five other organizations in the U.S. online gambling affiliate sector have joined…
Virtual Try-on Startup Zelig Scores $15M, Eyes Personalized Marketing
Artificial intelligence-based fashion innovation continues to attract high-profile, deep-pocket investors. Zelig, an AI-powered virtual try-on and styling startup based out of Los Angeles, announced Nov. 6 that it has raised $15 million in Series A funding. ReStore Capital affiliate Hilco Global led the funding round. More from Sourcing Journal Sandy Sholl, Zelig’s CEO and co-founder…
Data-Mail Launches Graphics Packaging Group, A Data-Mail Affiliate
Data-Mail, a leading provider of integrated direct marketing solutions, is pleased to announce the launch of a new Data-Mail affiliated company- Graphic Packaging Group LLC (GPG). GPG is the result of merging Data-Mail’s label division (started in 2023) with Flexographic Print Solutions LLC of Rochester, New Hampshire. The acquisition of the assets of Flexographic Print…