Stephanie Sprayregen, Founder, CEO of Spray Marketing.
5 Ways To Use Creator Content In Your Marketing
getty
5 Ways To Use Creator Content In Your Marketing
In today’s growing social media world, anyone can be a content creator. In fact, over 200 million people consider themselves creators. More and more brands are adopting creator content in their marketing, especially with 79% of consumers saying that user-generated content (UGC) influences their purchasing decisions. As a brand, it’s important to not only embrace UGC (which also means embracing content creators) but to effectively integrate it into your marketing strategy.
5 Ways To Use Creator Content In Your Marketing
Here are five ways to consider implementing content creators into your current marketing program.
5 Ways To Use Creator Content In Your Marketing
Organic Social Content
Creator content should ideally be flighted on both the creator’s social accounts as well as the brand’s for a more holistic marketing strategy. It’s important that the creator’s lifestyle and social media presence align with the brand’s ethos. The best type of creator content is highly dependent on the brand or products being represented. However, ensuring the content is authentic is a priority for any industry or vertical.
5 Ways To Use Creator Content In Your Marketing
Sharing creator content on both accounts enables brands to tap into a new, organic audience from the creator while also helping to generate new content for the brand’s social accounts. As for the creator, they’re able to earn money through their posts as well as continued earnings that are predefined in the negotiation phase of their brand partnership. Another term for this is called “affiliate marketing.”
5 Ways To Use Creator Content In Your Marketing
Moreover, brands are encouraged to tap into organic social creator content concurrently with paid social campaigns.
Paid Social Campaigns
There are three main options to incorporate creator content into your existing paid social campaigns: standard ads, whitelisted ads and brand partnership ads.
Standard ads are the most…
..