Stephanie Sprayregen, Founder, CEO of Spray Marketing. getty In today’s growing social media world, anyone can be a content creator. In fact, over 200 million people consider themselves creators. More and more brands are adopting creator content in their marketing, especially with 79% of consumers saying that user-generated content (UGC) influences their purchasing decisions. As…
Tag: content creator
Tira Beauty shares the role of Instagram, creators, music, & more in its marketing success, ET BrandEquity
As a newly launched business, Tira Beauty aims to create a unique brand differentiation and reach the right set of consumers in the fiercely competitive beauty industry. Their marketing strategy focusses on Instagram Reels to amplify the campaigns. The result? Their campaigns have already witnessed metrics that are beyond the industry benchmarks including a 3.5%…
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