Stephanie Sprayregen, Founder, CEO of Spray Marketing. getty In today’s growing social media world, anyone can be a content creator. In fact, over 200 million people consider themselves creators. More and more brands are adopting creator content in their marketing, especially with 79% of consumers saying that user-generated content (UGC) influences their purchasing decisions. As…
As a newly launched business, Tira Beauty aims to create a unique brand differentiation and reach the right set of consumers in the fiercely competitive beauty industry. Their marketing strategy focusses on Instagram Reels to amplify the campaigns. The result? Their campaigns have already witnessed metrics that are beyond the industry benchmarks including a 3.5%…
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