Publishing realities Publishers are seizing on affiliate marketing to make up for lost traditional ad revenue. “You have major media houses who’ve lost revenue in traditional digital ad buys having to shift to affiliate marketing,” said Blagica Bottigliero, who was most recently the director of affiliate marketing at JEB Commerce and has worked with brands…
Tag: manager
It’s time to shift your focus beyond media
If you manage affiliate programs, you know the positive impact of being featured in Good Housekeeping, CNN Underscored, Wirecutter and Rolling Stone’s listicles. They optimize incredibly well for high-intent shopping phrases. You see substantially higher conversion rates from the trust they add to the referral. Major media adds credibility to your brand. Adding the media…
Twinings shifts brand identity via Leeds based digital marketing partnership
British drinks brand Twinings has chosen Wolfenden to lead its affiliate marketing strategy, as part of a wider long-term plan to further elevate its awareness as a “leading” health and wellbeing drinks brand. Twinings, a 300-year-old company founded in London by the Twining family, is on a mission to “make wellbeing enjoyable and accessible to…
Why side-hustlers are sharing their incomes
During her 9-to-5, Tolu Frimpong is a marketing manager based in south-east London. But in addition to her corporate role, she is a content creator and financial coach, earning income from freelance writing, brand partnerships, affiliate marketing and one-to-one financial coaching. She’s on a mission to make £25,000 ($31,423) each year from her side hustles…
Maguire Slides Into Home With Westwood One Sports
Westwood One has hired Ryan Maguire as Vice President of Affiliate Sales for Sports. In this role, Maguire will be responsible for the distribution and marketing of all Westwood One’s sports programming. This includes the NFL, March Madness, NCAA Football, The Masters, CBS Sports Radio, and BetQL sports talk networks. Maguire has over two decades…
Alibaba’s Logistics Affiliate Cainiao Targets International Expansion Amid IPO Preparation
People visit a Cainiao booth during the 3rd China International Consumer Products Expo at Haikou, Hainan province, China on April 14, 2023. VCG/VCG via Getty Images Alibaba’s logistics arm Cainiao Logistics, which is said to be the first of the tech giant’s six units to seek an initial public offering, is gearing up for an…
Advertise Purple Releases 2023 Marketing Trends Report
Advertise Purple Santa Monica, California, March 21, 2023 (GLOBE NEWSWIRE) — Advertise Purple is a leading market affiliate management agency with an experienced team of award-winning account managers, data scientists, and media buyers. The company has helped clients succeed through close affiliate relationships, proven strategies, and affiliate management tools. With data from the company’s proprietary…
Affiliate Marketing vs Dropshipping: Which Is the Better Option?
The Pros and Cons of Affiliate Marketing vs Dropshipping: Which Is the Better Option? Affiliate marketing vs dropshipping is two of the most popular eCommerce strategies available to entrepreneurs. Both offer advantages and disadvantages, but which is the better option? The answer depends on various factors, including your goals, budget, and experience level. In this…