During her 9-to-5, Tolu Frimpong is a marketing manager based in south-east London. But in addition to her corporate role, she is a content creator and financial coach, earning income from freelance writing, brand partnerships, affiliate marketing and one-to-one financial coaching. She’s on a mission to make £25,000 ($31,423) each year from her side hustles – and she wants everyone to know.
Why Side-hustlers Are Sharing Their Incomes
Through her YouTube channel, Frimpong, 35, openly shares her financial journey. She believes talking about side income could help others meet their financial goals. However, she has never publicly disclosed her corporate salary: even though she’s transparent about her side-hustle earnings and £36,000 debt elimination, she still believes discussing pay with full-time colleagues is taboo.
Why Side-hustlers Are Sharing Their Incomes
“It was only maybe a few years ago I even realised that it wasn’t illegal to mention how much you earned to colleagues,” she says. “I’ve always grown up just assuming that you’re not allowed to discuss salaries with your colleagues … I’ve just never questioned it because no one ever discusses it.”
Why Side-hustlers Are Sharing Their Incomes
Yet she feels entirely differently about discussing earnings around her secondary career. She says it’s because she has creative freedom and control over her work, unlike in a corporate job where she has a fixed role, and must meet the company’s expectations and operate within the parameters set by them.
Why Side-hustlers Are Sharing Their Incomes
As the number of people with side hustles increases, especially among young workers, so has the trend of earnings transparency among some of them. It’s not just Gen Z participating in this – people across different age groups now have the platforms to publicly disclose their income, and advocate for pay transparency as well. On TikTok, the hashtag “pay transparency” has amassed 511.1m views and “side hustle income” 7.6m…
Why Side-hustlers Are Sharing Their Incomes
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