Fans of nostalgia and Netflix alike were SO happy to see That ’90s Show drop on the streaming service last Thursday [19th January], a spin-off from the iconic That ’70s Show that came before it. While the internet has already hailed the Mila Kunis / Ashton Kutcher scene as completely perfect, they’re also sharing a…
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Google Explains Why They Removed The Affiliate Programs Spam Documentation
Last October, Google revamped its Google Webmaster Guidelines into Google Search Essentials and one part of that was to consolidate the previous pages on thin content and affiliate programs into the overall documentation. Lizzi Sassman from Google explained a bit more on why this was done. Lizzi said on Twitter, “the spam policy covers our…
Inflation On The Rise: Side Hustles Searches Skyrocket
Irrmago / Depositphotos Do you know that interest in passive income and side hustles has been increasing continuously? There was a huge hike in the search for side hustles on January 10, 2023. A recent study by nichesites.com shows an overwhelming growth in the search for passive income and side hustles. This result is backed…
Five things that will shape social media in 2023
New year, new trends, same contributor. For the past eight years, I’ve had the opportunity to predict the trends that will shape the social and digital space in the new year for Marketing Mag. You can read all my previous predictions right here: 2016, 2017, 2018, 2019, 2020, 2021 and 2022. This article is an…
This day in search marketing history: January 4
Rap Genius returns to Google after link penalty In 2014, 10 days after being penalized for “unnatural links” that it helped create, lyrics site Rap Genius returned to Google’s search results. On Dec. 24, 2013, Google confirmed it was looking into an “affiliate” program Rap Genius created in order to get unnatural links pointing to…
Who is Andrew Tate, the misogynist hero to millions of young men?
“THIS IS WHAT happens when you don’t recycle your pizza boxes,” tweeted Greta Thunberg on December 30th, following the arrest of Andrew Tate on suspicion of human trafficking, forming an organised crime group and rape. Three days before, Mr Tate had trolled the teenage environmentalist on Twitter about how many cars he owned. After Ms…
How Technology is Changing the Affiliate Marketing Landscape
Technology has always been a major player in the affiliate marketing landscape. As new technologies are developed, they often change the way that affiliate marketing works. This can be either in terms of the tools that are available to affiliates, or in terms of the way that consumers interact with affiliate marketing. One of the…
Meta Stock and The Metaverse Thesis
“You know who” had a meeting with his fellow Twitter employees in which he talked about how advertising return on investment (ROI) doesn’t need to be provided in bull markets. Just throw money at any old influencer and who cares what sticks. These days, media companies need to show they’re effective at showing an ROI…