Despite all the differences, Fintech firms and neobanks can often apply the same marketing tactics successfully.
The 4 Best Fintech And Neobank Marketing Tactics
Succeeding in marketing is not about how you advertise a fintech company or a neobank; it’s where it’s the easiest to reach your ideal customers with a message that will convince them of your business’s worth.
The 4 Best Fintech And Neobank Marketing Tactics
Neobank marketing is built upon the combination of concepts that can be applied to the sectors of digital services and the banking industries. Fintech follows the same rule as traditional financial institutions: reliability, trustworthiness, and transparency come first.
The 4 Best Fintech And Neobank Marketing Tactics
Before shifting their money to fintech, even the most eager early adopters will demand that these characteristics be true. Because of this, ‘transparency’ is not simply a marketing fad in the financial industry. Fintech firms cannot keep leading with just technology being the ace in their hand, as the banks will eventually catch up in terms of technology. Currently, transparency is being positioned together by fintech and neobank companies because it will ultimately become the standard in the sector.
The 4 Best Fintech And Neobank Marketing Tactics
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The 4 Best Fintech And Neobank Marketing Tactics
2. Affiliate and Influencer Marketing
Referral marketing, affiliate marketing, and influencer marketing all allude to the conventional marketing strategy of forming alliances with outside ‘marketers’ or ‘influencers’ and rewarding them with commissions for each sale they bring in. Affiliates might be expert advertisers, media owners (such as comparison websites), bloggers and influencers in the field.
The 4 Best Fintech And Neobank Marketing Tactics
When discussing personal or business finances, trust is one of the most important aspects of how people perceive your business. If they don’t see it as trustworthy, they will never trust their money with you in the first place.
The 4 Best Fintech And Neobank Marketing Tactics
People trust people. If your idol says they’re using Neobank X, Y, or Z, you’re more likely…
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