E-commerce, social commerce, contextual commerce – it’s all about getting consumers to buy. From loyalty programs, retargeting, social influencers and the next big thing in retail, experts from Shiseido, Zalora and Yahoo share insights and predictions to help marketers engage with APAC consumers.
The Drum | The Future Of Retail Marketing In APAC Is Full Of Possibilities, Say Experts
When it comes to tech and innovation in the retail marketing sector, the APAC region sets the trends for the rest of the world. The region, with its diverse and complex landscape, means that one size doesn’t fit all. Localization is key and success in these markets requires a deep understanding of the local nuances.
The Drum | The Future Of Retail Marketing In APAC Is Full Of Possibilities, Say Experts
It is crucial to adapt and innovate quickly, says Achint Setia, chief revenue and marketing officer at Zalora. “It’s important to understand the local customer cohort, their preferences and their buying behavior. It’s also essential to have a deep understanding of the market dynamics, including local regulations and cultural sensitivities. This requires having a strong local team with in-depth knowledge of the market.
The Drum | The Future Of Retail Marketing In APAC Is Full Of Possibilities, Say Experts
“From a marketing perspective, it’s crucial to have a data-driven approach, and continually test and refine strategies to ensure they resonate with the local market. Additionally, leveraging technology such as AI and chatbots can help to personalize the customer experience at scale.”
The Drum | The Future Of Retail Marketing In APAC Is Full Of Possibilities, Say Experts
Setia was discussing emerging retail trends alongside Reta Lee, head of commerce, Yahoo Life Southeast Asia at Yahoo and Juliana Chu, vice-president of digital and e-commerce, Asia Pacific at Shiseido, during The Drum’s APAC Trends Briefing. The panel, hosted by The Drum’s APAC editor-at-large Amit Bapna, explored affiliate marketing, personalization, influencer marketing, data analytics and more. Watch the full session on The Drum TV.
The Drum | The Future Of Retail Marketing In APAC Is Full Of Possibilities, Say Experts
For Setia, the most exciting area in the retail landscape…
The Drum | The Future Of Retail Marketing In APAC Is Full Of Possibilities, Say Experts
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The Drum | The Future Of Retail Marketing In APAC Is Full Of Possibilities, Say Experts