Opinions expressed by Entrepreneur contributors are their own.
In today’s world of digital publications, online shopping and influencer recommendations, more media outlets are turning to affiliate marketing programs to make easy money. Essentially, these programs partner with editors and media outlets to promote your products in exchange for a percentage of commission. The affiliate program, and the outlets that partner with them, get a piece of the profits from purchases made through their links — in turn, your brand gets in front of bigger audiences.
On top of being a helpful sales tool for some companies, we’re also starting to see more and more top-tier media outlets that only recommend brands with affiliate links. Brands that don’t have them may miss out on some great coverage opportunities.
There are tons of programs to choose from, and you can expect them to take anywhere from 5% to as much as 30% of sales. Programs like Amazon, CJ Affiliate, GiddyUp and so many others can help your company get into high-performing articles in popular publications. So, the question is: to affiliate or not to affiliate?
Before you make a decision, it’s important to review the facts. To help you know if this move is right for your company, let’s talk about the pros and cons of signing up for affiliate links:
Related: An Affiliate-Marketing Program Might Be the Perfect Move
The most noteworthy benefit of affiliate marketing is the increased press coverage, which hopefully results in higher sales. As a PR firm, we see our clients’ opportunities increase significantly when they work with an affiliate program since outlets are much more incentivized to include them. It is an especially helpful advantage for brands in more competitive industries such as beauty, fashion and tech — where just a few great press…