What Is Digital Marketing? 8 Types
In the past decade, digital marketing has become a vital component in an organization’s overall marketing strategy. It allows companies to tailor messages to reach a specific audience, making it possible to market directly to people who are likely to be interested in their product.
What Is Digital Marketing? 8 Types
One academic team member from Southern New Hampshire University (SNHU) spoke about how digital marketing aligns with traditional tactics and shared information on some of the types of digital marketing in practice now.
What Is Digital Marketing? 8 Types
What is Digital Marketing in Simple Terms?
Digital marketing encompasses a wide variety of marketing tactics and technologies used to reach consumers online. As a form of online marketing, it allows organizations to establish a brand identity and has revolutionized the marketing industry.
What Is Digital Marketing? 8 Types
A senior associate dean of business programs at SNHU, Dr. Jessica Rogers, said digital marketing requires marketing savvy, strategic thinking and handling a great deal of data. It’s based on many of the principles familiar to traditional marketers and requires both foundational knowledge and technical know-how.
What Is Digital Marketing? 8 Types
According to Rogers, the two disciplines serve to connect with distinct groups of consumers. “Traditional media is a great way to reach a broad consumer base, whereas digital media has the ability to reach very specific audiences,” she said. “A key point is that depending on the target audience, some channels are more effective than others.”
What Is Digital Marketing? 8 Types
Learn more about the fundamentals of digital marketing.
What Are the 8 Types of Digital Marketing?
Rogers talked about some of the most popular types of digital marketing, providing a brief overview of each:
1. Affiliate Marketing
With the increased prominence of online marketing, affiliate marketing — also known as influencer marketing — has become popular among many…
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