Leading performance marketing agency Summit to secure a significant new deal with Wickes. The Watford based company is a market-leading, uniquely balanced home improvement business with sales split broadly across three customer propositions – Trade, design and installed kitchens and bathrooms and DIY – and has a simple purpose to help the nation feel house proud. Summit, The digital experts have taken over management of Wickes’ PPC, SEO and affiliate marketing programmes, with a two-year contract in place.
Wickes Appoints Summit To Take Over PPC, SEO And Affiliate Marketing
Wickes first began working with Summit in Spring 2023 via the Summit’s proprietary Comparison Shopping Service (CSS) – Productcaster. After outstanding trial results on Google Shopping, Wickes and Summit began exploring working together across key performance channels including paid media, SEO and affiliates. Summit’s specialism and footprint in retail resulted in Wickes signing a performance marketing contract, where Summit will be responsible for all marketing investments and ROI within performance channels.
Wickes Appoints Summit To Take Over PPC, SEO And Affiliate Marketing
With more than 230 stores across the UK, Wickes is a UK household name and is another brilliant addition to Summit’s roster of global retail brands, which already includes major names such as Three, Ann Summers and Silentnight.
Wickes Appoints Summit To Take Over PPC, SEO And Affiliate Marketing
Ryan Thomas, chairman of Summit, said: “This new partnership is huge for the business and it’s a glowing testament not just to the incredible work from our team of retail and digital marketing experts, but the tenacity and commitment they’ve shown when getting this over the line. Wickes is a dream client for us, and we can’t wait to demonstrate just how much commercial impact we drive through our strategic knowledge and considered, tactical approach. This win is the icing on the cake of what’s been a phenomenal year for us.”
Wickes Appoints Summit To Take Over PPC, SEO And Affiliate Marketing
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Wickes Appoints Summit To Take Over PPC, SEO And Affiliate Marketing
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Wickes Appoints Summit To Take Over PPC, SEO And Affiliate Marketing