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YouTube’s Affiliate Play; The Publisher Value Prop
Create To Affiliate
YouTube’s Affiliate Play; The Publisher Value Prop
YouTube is expanding its affiliate and shopping monetization products. That’s been a priority for years, but it wasn’t until last year that YouTube creators could easily add bulk tags to the products in their videos.
YouTube’s Affiliate Play; The Publisher Value Prop
Now, YouTube is launching an Affiliate Hub where retailers and manufacturers can list rates or special short-term offers, which should open affiliate deals to more creators.
YouTube’s Affiliate Play; The Publisher Value Prop
For instance, creators will have the opportunity to pick and choose among particular brands or products they know they can sell or that have more appealing commissions or offers.
YouTube’s Affiliate Play; The Publisher Value Prop
Creators will also be free to produce and publish far more often, as opposed to the previous affiliate model where creators had to compete to earn the right to hawk a certain product at a certain affiliate rate.
YouTube’s Affiliate Play; The Publisher Value Prop
YouTube is also integrating Fourthwall, a shopping website builder, into YouTube’s shopping partner program. It’s a big win for Fourthwall, which is one of YouTube’s three integrated shopping tech businesses in the US. The others are Shopify (duh), a social merch and sales software provider called Spring and Spreadshop, which makes custom merchandise and apparel.
Publisher Priorities
Publishers are putting a premium on quality ad placements now more than ever.
Nearly 80% of publishers say high-quality content currently has the most significant impact on brand lift – whereas last year, only 36% of publishers said as much, according to recent Digiday research.
Last year, publishers were more focused on improving native advertising, data and analytics. But now, high-quality content and ad placements are at the top of their agenda, according to Digiday.
So why the change in…
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