By now, it’s likely that every social media user has seen YouTube stars, Instagram influencers and other popular content creators asking their followers to use their affiliate links when purchasing from a business. That’s because an affiliate marketing program is an optimal way for businesses to usher in leads and make additional profit.
With websites and a bountiful number of social media platforms, businesses can partner with influencers, celebrities and even other businesses to create a program that benefits all parties. However, this marketing strategy has to be approached the right way.
Below, 11 members of Rolling Stone Culture Council share the tips they believe are key to a successful affiliate marketing program.
Look for Genuine Belief in Your Product or Service
Genuine use of and belief in the product are crucial. I have several affiliate partnerships, and they work because my audience trusts me when I say I use something. Being on both sides, I know that having an affiliate who believes in your product and isn’t just looking for a “pay per post” deal is pivotal. Mid-tier influencer marketing is heavily underrated. – Cody Jefferson, Embrace The Lion
Understand Your Audience
Companies need to put the time, effort and finances in to truly understand their audiences, understand their own brand and trust in the data so that they can provide the best experiences possible and develop key relationships for ambassadors, tastemakers and influencers who have a genuine connection to the communities they wish to reach. – Matthew Himes, Levitt LA
Provide Affiliates With the Right Tools
Quality affiliates, a solid technology stack, analytics and the ability to market across multiple channels are essential. Remember that your affiliate partners are your business…