Each quarter I send active and some past clients a private newsletter with unique marketing tips and techniques. A lot of people have asked me about them, especially when they move onto new companies, so I’m sharing some of the ones I sent to clients over the weekend below.
5 Quick ROI Marketing Tips For Q4, 2023
Each client gets more details catered towards their needs, so I modified the information below to match almost any company B2B and B2C.
5 Quick ROI Marketing Tips For Q4, 2023
Georgia
SF and Tech sector
Ad spends
Hannukah
4 Weeks Between Holidays
5 Quick ROI Marketing Tips For Q4, 2023
Georgia
Georgia is in a run-off election. That means ad space is going to skyrocket, if it hasn’t already.
5 Quick ROI Marketing Tips For Q4, 2023
Three action items here:
5 Quick ROI Marketing Tips For Q4, 2023
Evaluate traffic patterns from 2 years ago when the last run-off season happened.
Last year didn’t have the run-off so the ad spends didn’t skyrocket.
5 Quick ROI Marketing Tips For Q4, 2023
If ad spends increase, block GA and focus on your other high converting markets until the run-off is over.
Don’t forget to continue using email, SMS and non-paid media marketing for GA, or offer specials to the “not-converted” list since customer acquisition is more expensive right now, but win-back and retargeting can be reasonable.
5 Quick ROI Marketing Tips For Q4, 2023
SF and Tech Sector
The layoffs are causing some financial panic amongst people that would normally be open to spending on non-necessary items in SF, Silicon Valley and to an extent NYC and other hubs.
If you see a downtrend in conversions, but not traffic, focus your paid media on complementary cities like Austin, Chicago and even DC where the layoffs are lower and you have the same type of audience. SF and tech should bounce back, but right now the shock factor is strong, and spending may decrease even though interest remains intact.
Ad Spends
This is the perfect time to look at ad spends from two years ago. We have a very similar social and political environment. The financial atmosphere is a bit…
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