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Global Expansion Becomes More Attainable With Affiliate Marketing At The Helm
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Global Expansion Becomes More Attainable With Affiliate Marketing At The Helm
Global borders are blending – with social media connecting people from all corners of the world, international content becoming more accessible through streaming, and online retail bringing new brands and products to new markets.
Global Expansion Becomes More Attainable With Affiliate Marketing At The Helm
But exactly how can brands take advantage of this global trend?
Global Expansion Becomes More Attainable With Affiliate Marketing At The Helm
Anthony Capano, managing director at Rakuten Advertising, believes affiliate marketing is the key. I spoke with Capano about the benefits for global expansion that come with affiliate, key considerations for marketers when researching a new market, and how Rakuten Advertising is positioned to help brands navigate their global ambitions.
Global Expansion Becomes More Attainable With Affiliate Marketing At The Helm
Gary Drenik: What are the reasons brands would want to expand globally?
Global Expansion Becomes More Attainable With Affiliate Marketing At The Helm
Anthony Capano: International borders are becoming increasingly blurry. With advancements in technology, we’re seeing foreign content and culture that used to be considered “niche” become more mainstream. We’re also seeing the same impact on shopping behavior given the advancements in ecommerce—from the rise in direct-to-consumer (DTC) brands to the surge in popularity of influencers and social commerce.
Global Expansion Becomes More Attainable With Affiliate Marketing At The Helm
Because cultures around the world have become more blended, there is more of an appetite for global brands. In China, for example, a recent Prosper Insights & Analytics survey found that preference for U.S. and European clothing brands among Chinese shoppers increased year over year. That same study also found that interest in domestic brands among Chinese consumers dropped significantly.
Prosper China – Clothing Brand Prefernce for Chinese Consumers
Prosper Insights & Analytics
Brands that aren’t thinking about how they can tap into potential international markets are missing a significant opportunity. Smart marketers will reach potential audiences wherever…
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