The new UK managing director of Awin says that Northern agencies are only “dipping their toes in the water” with affiliate marketing as she predicts continued growth in the sector.
Affiliate Potential For Northern Agencies Is Huge, Says New Awin UK MD Prolific North
Rosalyn Berrisford has recently stepped up from Client Partnerships Director to take over as Regional Managing Director for the UK and Benelux region at the global affiliate company, which now has over 1,200 staff worldwide.
Affiliate Potential For Northern Agencies Is Huge, Says New Awin UK MD Prolific North
After experiencing “huge growth” during the pandemic as people sought out new ways to monetise online, Awin’s trajectory has continued upwards as more and more brands have opted to partner with advertisers and publishers in order to reach new customers.
Affiliate Potential For Northern Agencies Is Huge, Says New Awin UK MD Prolific North
Those partnerships can come in many forms – from global media powerhouses and niche bloggers to TikTok creators and price comparison sites – but they can be seriously profitable.
Affiliate Potential For Northern Agencies Is Huge, Says New Awin UK MD Prolific North
In 2021 alone, Awin’s top 100 publishers generated $4.5billion in revenue for 7,465 advertisers, and there’s every reason to believe that number will grow considerably in the coming years. Monthly Google searches for affiliate marketing doubled between 2017 and 2020, and the global affiliate marketing platform market, valued at around $13bn in 2021, is estimated to hit almost £37bn by 2030 according to the Affiliate Marketing Benchmark Report 2022.
Affiliate Potential For Northern Agencies Is Huge, Says New Awin UK MD Prolific North
So what is the particular appeal of affiliate marketing behind the growth?
Affiliate Potential For Northern Agencies Is Huge, Says New Awin UK MD Prolific North
One key factor, says Berrisford, is a degree of measurability that has allowed the sector to withstand tougher economic times, such as the one we’re living through now.
Affiliate Potential For Northern Agencies Is Huge, Says New Awin UK MD Prolific North
“It’s a relatively safe space to spend, even when budgets are being pulled or tightened,” she said.
“Customers want to save money and brands want to offer them the best discounts they can. We’re seeing an increase in discounting and money-saving offers across publishers.”
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