FUSE Empowers Affiliate Marketers to Reduce Attribution Discrepancies by up to 91%
AHEAD OF GA4 MIGRATION DEADLINE, PARTNERCENTRIC'S INNOVATIVE FUSE TECHNOLOGY OVERCOMES THE AFFILIATE ATTRIBUTION CHALLENGE
NEW YORK, June 21, 2023 /PRNewswire/ — PartnerCentric, leading independent partnership marketing agency, today announced a breakthrough in affiliate commission automation to coincide with the imminent Google Analytics 4 (GA4) migration deadline. In a digital landscape where 85%1 of the Internet’s Top 1000 most trafficked websites utilize Google Analytics, according to W3Techs, this development marks a pivotal moment in digital marketing.
AHEAD OF GA4 MIGRATION DEADLINE, PARTNERCENTRIC'S INNOVATIVE FUSE TECHNOLOGY OVERCOMES THE AFFILIATE ATTRIBUTION CHALLENGE
PartnerCentric logo (PRNewsfoto/PartnerCentric)
AHEAD OF GA4 MIGRATION DEADLINE, PARTNERCENTRIC'S INNOVATIVE FUSE TECHNOLOGY OVERCOMES THE AFFILIATE ATTRIBUTION CHALLENGE
“In today’s digital climate, it’s vital that businesses fully understand how to harness their analytics,” said Tom Rathbone, VP of Product and Innovation, PartnerCentric. “Through pioneering our patented FUSE2 technology, it not only simplifies the GA4 transition, but also creates a significant advantage. Our clients can now approach the migration with confidence, knowing they have a comprehensive tool to maintain the integrity and accuracy of their marketing data.”
AHEAD OF GA4 MIGRATION DEADLINE, PARTNERCENTRIC'S INNOVATIVE FUSE TECHNOLOGY OVERCOMES THE AFFILIATE ATTRIBUTION CHALLENGE
Recognizing the prevalent issue of misattribution, which averages a substantial discrepancy of 44%3 between a marketer’s analytics and affiliate network reporting, PartnerCentric has engineered a solution with its patented FUSE technology. This innovation allows clients to tap into their existing Google Analytics data with a bolstered confidence that it’s a reliable and definitive source to accurately commission affiliate partners coordinated with other marketing channels.
AHEAD OF GA4 MIGRATION DEADLINE, PARTNERCENTRIC'S INNOVATIVE FUSE TECHNOLOGY OVERCOMES THE AFFILIATE ATTRIBUTION CHALLENGE
In an era marked by cost-conscious marketers battling tech clutter and seeking to eradicate waste, FUSE provides businesses with a clear advantage. The FUSE integration is a powerful and transformative asset, enabling businesses to vastly optimize their partnership marketing investment. It enhances accuracy, streamlines…
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