Brands such as Revolve and Mella Cosmetics have already flocked to TikTok Shop, integrating their merchant sites, but what should others know before jumping in and building a TikTok Shop strategy?
What Should Brands Know Before Jumping On TikTok Shop?
TikTok Shop launched in September after nearly a year of testing and an initial failed attempt. The marketplace is automatically embedded into the app and allows users to shop directly on the platform.
What Should Brands Know Before Jumping On TikTok Shop?
There are currently over 200,000 sellers on TikTok Shop in the US and over 100,000 registered creators sharing products through TikTok Shop Affiliate. TikTok has said it plans to make $20bn in merchandise sales from TikTok Shop in just one year.
What Should Brands Know Before Jumping On TikTok Shop?
The opening of TikTok Shop taps into trends such as #TikTokMadeMeBuyIt and the explosion in social commerce. According to a study by McKinsey and Material, 70% of people on TikTok say they discover new brands and products through the app, while 83% say that TikTok plays a role in their purchase decisions.
What Should Brands Know Before Jumping On TikTok Shop?
TikTok Shop is currently available in the US and UK, along with seven Asian countries. It is worth noting that Indonesia has taken the decision to ban TikTok Shop after being the first country to pilot the e-commerce service in 2021. The Indonesian government said it was acting to protect local physical and online retailers.
What Should Brands Know Before Jumping On TikTok Shop?
What is TikTok Shop’s offering?
In-feed video and live shopping: Users can shop tagged products directly from videos and in the ‘For You’ feed.
Product showcases: Browse product collections, read reviews and purchase directly from a brand’s profile page.
Shop tab: A product marketplace where businesses can display their products and customers can easily search and discover promotions, get new product recommendations and manage their orders, all within a single tab.
Affiliate program: A way for creators to connect with sellers through…
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