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Best ways to generate profit on iGaming with Affiliate Marketing – European Gaming Industry News

Reading Time: 6 minutes

 

There are many ways to get high income on iGaming products and actually earn a great deal of money. In the article we’re going to speak about making money specifically on affiliate marketing, our today’s expert is a Chief Commercial Officer at RichAds advertising network — Anastasiya Kazakova.

Our guest surely knows what she’s talking about — the RichAds network has recently been awarded as the best iGaming traffic source by SiGMA. We’ll discuss all the necessary starting points and cover everything from the definition of the industry to the real working tips that help to succeed in it. 

Tell us more about affiliate marketing. What is it and how can it help to earn on iGaming?

Basically, affiliate marketing is a process of earning commission on selling specific goods or services. It’s profitable for online casinos as a way of additional monetization and for marketers as it’s quite an effortless way to increase their income.

It works the following way — there’s a CPA network or a direct publisher, for instance, who provide iGaming offers (online Betting and Gambling programs).

A marketer, also known as an affiliate, in his turn clarifies the conditions (payout, GEO, settings, and desired cost per lead or deposit) and goes to an ad network that provides traffic and promotes the offer.

He just needs to choose the best traffic type for the exact offer and set up a campaign. If you’re a newbie, the best way is to consult a manager or try some automated tools at first.

Can you share what are the best traffic channels for iGaming offers? 

Sure, I’ll explain how each traffic channel works and why they’ll bring leads and deposits for iGaming offers. I’ve been working with Gambling and Betting vertical for about five years now and I see that the top…

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