It is never easy for a company owner, especially when they have 50+ employees, to hear they need to delete their site and start over. But that is what this company faced, and here are the results (so far).
Note: The website featured below is in the Your Money Your Life and Medic algorithms, so it’s a double whammy.
Note: Updated with a new screen shot on 6/21/2022
If you want to skip the background and screen shots, click here to drop to the steps we took to get search engines to show us again.
The client and I used to work together but had to part ways literally overnight, but on good terms. When I left their traffic was fairly massive for their industry and growing quickly as we had everyone working as a team. And because we had the site growing, the client did not want to stop the momentum so they hired a different SEO agency when I left.
The new SEO agency added content, built landing pages and backlinks; but none of them would be considered “quality” when you’re facing both YMYL and Medic.
The agency then deployed a popular SEO plugin and did not install it correctly. They also did not bring over (or even check that) the titles, descriptions, schema, etc… made sense or carried through.
The previous SEO agency then proceeded to change URL structures without setting redirects, which in turn caused multiple pages to compete directly with each other, and they did not delete or 410 the old content. The list goes on and on.
The previous SEO agency made things bad, and then doubled down to make them worse.
Just over two years ago the client saw lots of drops in traffic, then about two years ago said enough is enough. They contacted me but I didn’t have bandwidth, but they reached out again in July 2021 and we happened to have an opening right as they emailed.
Unfortunately in week 1…