DR & DA Aren’t A Google Factor For SEO
I was asked to write this post about 8 or 9 months ago for a conference blog, but they never published it so I decided to publish here. It is in response to a question they keep getting asked, but in different forms. Attendees ask how Google in particular uses domain rank, domain authority, toxicity scores, etc… and how they impact the way Google sees a site or backlink as good or bad.
DR & DA Aren’t A Google Factor For SEO
People assume these “metrics” are datapoints or ranking signals that search engines use. This is because some SEOs focus on backlinks from sites with high scores while avoiding sites that have bad scores. My answer is the same answer from Google. Google does not use DA, DR, AS, or any other tool based metric.
DR & DA Aren’t A Google Factor For SEO
These scores have nothing to do with SEO outside of how that tool views a website. Each SEO tool metric is a scoring mechanism using that tool’s datasets. None of the data is related to the actual search engine algorithms, but is based on what the tool views as important. The tool shares information in general, and not specific to your website. What is an issue for sites in general may not be an issue for you, so the tool’s reports could also be misleading. A good example is noindexing pages.
DR & DA Aren’t A Google Factor For SEO
We noindex landing pages and others that aren’t supposed to be indexed or displaying, but the tools flag this as SEO problems. They’re not. And by creating a proper crawl and architecture for search engines, these “mistakes” actually benefit the website’s SEO.
DR & DA Aren’t A Google Factor For SEO
With that said, these tools can be used to determine a site’s potential health if the data is good and you apply it situationally to your site.
DR & DA Aren’t A Google Factor For SEO
Confusion point: Page rank is an actual part of Google (although minimal), and the name page rank is part of the cause of the confusion as it sounds similar to what the tools use.
DR & DA Aren’t A Google Factor For SEO
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DR & DA Aren’t A Google Factor For SEO
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