In the present world of product marketing, the internet is playing a pivotal role in shaping the minds of customers and also fueling sales and profits in business.
Engaging In Affiliate Marketing To Earn On The Side
However, one of the approaches that has become a model is the use of ‘Affiliate marketing’ to project products and brands for manufacturers and also sellers.
Engaging In Affiliate Marketing To Earn On The Side
This model is described to be a dynamic business model that revolves around promoting products or services and earning commissions for every sale generated through your unique referral link.
Engaging In Affiliate Marketing To Earn On The Side
In a chat with an affiliate marketer, Olaseni Lewis noted that In Nigeria, affiliate marketing has emerged as a promising avenue for individuals and businesses to generate passive income and expand their reach in the digital marketplace.
Engaging In Affiliate Marketing To Earn On The Side
He noted that the most important part of affiliate marketing involves three key players which are the merchant, the affiliate (or marketer), and the consumer.
Engaging In Affiliate Marketing To Earn On The Side
Olaseni posits that the merchant, often a company or retailer, offers products or services for sale while the affiliate, acting as a middleman, promotes these offerings through various channels such as websites, social media, or email marketing.
Engaging In Affiliate Marketing To Earn On The Side
According to him, “When a consumer makes a purchase using the affiliate’s unique referral link, the affiliate earns a commission, typically a percentage of the sale”.
He further stated, “ One of the primary benefits of affiliate marketing in Nigeria is its low barrier to entry as Individuals with minimal resources can participate in affiliate programs offered by both local and international companies”.
Hence, this accessibility makes affiliate marketing an attractive option for entrepreneurs and digital enthusiasts seeking alternative income streams.
He, however, stressed that affiliate marketing allows marketers to capitalize on Nigeria’s rapidly…
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