Sports fans Liran Froind and Aviran Zazon are useful people to know. The duo are the founders of Ticket-Compare, which helps customers to get their hands on sold-out tickets for live sports events. Set to be the Skyscanner of football ticketing, the price comparison platform finds the best deals on tickets for the World Cup, the Premier League and any other major football tournaments and leagues, in addition to rugby, cricket and tennis tickets.
Born in 2015 and bootstrapped with £3,000, the business has sold over 200,000 tickets, growing exponentially over the past seven years. For price comparison sites have grown significantly of late, due to increased awareness about online shopping, coupled with people looking for cheaper deals amid financial pressures.
Aviran Zazon and Liran Froind
“The economy sure made a great step,” says Zazon, Ticket-Compare’s head of development and an avid Hapoel Jerusalem FC fan. “We have clients from India, China and islands you have never even heard of in the Atlantic.” He adds: “The paradox of choice played a big part in the growth that comparison sites have seen over the past few years. People want to make an easier choice and not scour around, while making sure they’re paying the cheapest available market price. Comparison sites give you just that, and in our case even more than that – as finding a reliable seller for secondary tickets is much harder to find than any commodity product. It’s not only about comparing – it’s about the legitimacy of the site they’re getting their tickets from.” Ticket-Compare prides itself on carrying out a strict screening process ensuring that customers can buy with confidence from trustworthy and vetted merchants.
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