One such learning has been the increased adoption of e-commerce by consumers, as more and more South Africans have taken to the Internet to meet their needs.
Five Influencer Marketing Trends For 2023 For Businesses In Every Industry
As a result of this, some of the more traditional marketing methods have been rendered less effective, while digital marketing and more specifically, influencer marketing, have been on the up and up.
Five Influencer Marketing Trends For 2023 For Businesses In Every Industry
As brands, businesses and consumers, continue to evolve and adapt in a world where markets are undergoing rapid change and speedy innovation, it’s not enough to simply do influencer marketing, which has increased across all industries globally. Instead, it’s imperative to be smart about it and to keep abreast of the trends within influencer marketing that can help assure a positive ROI.
Five Influencer Marketing Trends For 2023 For Businesses In Every Industry
Below are five influencer marketing trends worth noting to keep your brand and business ahead of competitors, while investing in an increasingly important marketing channel that shows no sign of falling to the wayside any time soon.
Five Influencer Marketing Trends For 2023 For Businesses In Every Industry
1. Video content is king
This isn’t the first time you’re going to read that video content is king, and it won’t be the last.
Five Influencer Marketing Trends For 2023 For Businesses In Every Industry
Indeed, video content has been on the list of almost every R16;best practice’ digital and influencer marketing piece for the past several years — and there’s a good reason for it. As 5G and fibre increase their foothold across the country, and the world, people consume more video and audio content daily.
Five Influencer Marketing Trends For 2023 For Businesses In Every Industry
This has helped increase the level of influence that content creators have on video-streaming platforms like YouTube, Twitch and TikTok. When drafting an influencer campaign, it’s important to place an emphasis on the creation of video content alongside static assets because short and long-form video content is dominating across all industry and influencer levels.
Five Influencer Marketing Trends For 2023 For Businesses In Every Industry
2. Build a relationship — and build it to last
Regarding the…..