More and more companies are looking into affiliate marketing as a means of driving new business.
How Awin And Infinity's Partnership Is Helping Agency Clients Track Phone Calls
After all, in theory it’s a risk-free way to get another business to support your lead generation efforts and help you with some of the heavy lifting.
How Awin And Infinity's Partnership Is Helping Agency Clients Track Phone Calls
That’s fine if your customers are coming to you via an online channel, where all stages of the customer journey can be tracked. You can clearly see who helped with that customer journey to reward them, and seamlessly identify where any revenue has come from.
How Awin And Infinity's Partnership Is Helping Agency Clients Track Phone Calls
But what if picking up the phone is one of the biggest steps on your customer’s journey? How can you keep track of that journey, so you’re rewarding the right people and keeping track of all your customers?
How Awin And Infinity's Partnership Is Helping Agency Clients Track Phone Calls
Through its partnership with Manchester-based call tracking software firm Infinity, affiliate platform Awin has the solution.
How Awin And Infinity's Partnership Is Helping Agency Clients Track Phone Calls
“Infinity work closely across the Awin agency and advertiser portfolio to enable call tracking and extend visibility of the Awin platform,” said Jess Brown, Awin Agency Partner.
How Awin And Infinity's Partnership Is Helping Agency Clients Track Phone Calls
“This gives visibility on call reporting metrics such as length of call, as well as keywords, and conversions. More recently the partnership has been strengthened through collaborative pitching between agency partners, Awin and Infinity which has resulted in multiple new client wins and existing clients bringing call tracking under their performance marketing activity successfully.”
We caught up with Matthew Bradley, Partner Account Director at Infinity, to find out more.
Can you tell us a bit more about what Infinity does?
Infinity is a global call intelligence provider that enables marketers to unlock invaluable insights before, during and after every call. Using these insights, you can optimise marketing spend, refine messaging, nail attribution and produce…
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