As affiliate marketing moves center stage, Gen3 Marketing’s novel research study examines the complete channel landscape, from consumer shopping behavior to advertiser activities – and provides actionable insights for brand and performance marketers to maximize spend and investment returns
Gen3 Marketing Publishes Pioneering State-of-Nation Report On The Affiliate Marketing Industry
BLUE BELL, Penn., July 31, 2023–(BUSINESS WIRE)–Gen3 Marketing (“Gen3”), the largest independent affiliate marketing agency in the world, today published results of the affiliate marketing industry’s first multi-perspective channel research study. “High Performance and High Demand. The reinvigorated, full-funnel potential of affiliate marketing” examines affiliate marketing from the views of both consumers and brand advertisers and compares consumer reliance on affiliate placements against advertisers’ use of affiliate marketing in the omnichannel media mix.
Gen3 Marketing Publishes Pioneering State-of-Nation Report On The Affiliate Marketing Industry
“We sought to provide an objective, encompassing report on the affiliate marketing channel in the context of companies’ overall marketing strategies that was informed by an understanding of current consumer behavior — including shoppers’ reliance on a range of information sources mapped against different publisher categories,” said Kerry Curran, Chief Growth Officer of Gen3. “We are thrilled to now share the results, which we think illuminate changing consumer behavior trends along the path to purchase and how those patterns in turn are changing the role of affiliate marketing.”
Gen3 Marketing Publishes Pioneering State-of-Nation Report On The Affiliate Marketing Industry
The report also investigates how marketers view the channel, where they’re allocating their budgets, and how they measure effectiveness. The paper additionally explores opportunities for brands to maximize their spend on platforms, channels and publishers.
Gen3 Marketing Publishes Pioneering State-of-Nation Report On The Affiliate Marketing Industry
Gen3’s research was conducted by independent marketing research firm London Research, which surveyed 2,000 nationally representative…
Gen3 Marketing Publishes Pioneering State-of-Nation Report On The Affiliate Marketing Industry
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Gen3 Marketing Publishes Pioneering State-of-Nation Report On The Affiliate Marketing Industry