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How To Build Better Campaigns

Shane Barker is a digital marketing consultant who specializes in sales funnels, targeted traffic and website conversions.

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Affiliate marketing is a powerful tool to have in your arsenal. Whether you’re an independent blogger or run a big publication, it’s a strategy that can help you get more online revenue. In fact, a study by Statista shows that the total spend on affiliate marketing is expected to reach $8.2 billion (paywall) by the end of the year. This shows massive growth, up from $5.4 billion in 2017.

With this kind of a boom, you want to make sure you are riding the tide. With a well-planned campaign, you can make more money and grow your business. Before you start working on your affiliate strategy, it’s important to be aware of the latest affiliate marketing trends that you should watch out for. In this post, let’s talk about some major trends that are likely to emerge in the coming months:

1. Live shopping will become more popular.

If you’ve been following the news, you already know that shopping via livestreams has already gained popularity in China. Major social media networks like Pinterest, Instagram and Facebook have already been running livestreams with famous creators to make the most of their potential.

Even YouTube is looking to make it their key focus. On their blog, Wendy Yang, Product Designer for YouTube Shopping, said:

“We want to bring you closer to your favorite creators and make these livestreams interactive between creators and fans. Creators can offer their audience live product drops, exclusive discounts, and even poll fans during their shopping livestreams to interact with and get feedback from their fans.”

She also explained that creators would be able to poll their audiences to find out which products they should add to their livestreams. Such real-time…

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