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How To Make Money on TikTok (11 Proven Strategies)

Did you know Will Smith earns over $50,000 per sponsored post on TikTok?

Well, he’s also got 72M followers, so don’t be surprised. But you don’t have to be Will Smith to make bank on TikTok.

Thousands of micro-influencers have built a steady stream of passive income while having fun on TikTok — and you can do it, too.

In this guide, you’ll learn 11 ways to use TikTok for making money, beyond obvious influencer marketing techniques like encouraging followers to “swipe up for your exclusive content”.

How much money can you make on TikTok?

As a member of TikTok’s Creator Fund, payouts are between $0.03 to $0.04 cents per 1,000 views.

For example, a macro-influencer with 100,000 to a million followers that receives an average of 38,517 views can expect to earn around $15 per post from TikTok.

Unless you gain millions of views per post, don’t expect to get rich with the Creator Fund.

But, it might become a good source of passive income for those who post consistently and rely on sponsored partnerships to make real money.

Speaking of sponsorships, this is one of the easiest ways to make money on TikTok as a micro- or macro-influencer.

Brands pay TikTok creators between $200 and $20,000 per branded video.

Superstar level content creators earn around $100,000 per sponsored post — such as mega-influencers like Charlie D’Amelio.

Here’s what the top-5 creators on TikTok earn:

  • Khabi Lame (151M followers) — from $92,270 per post
  • Charlie D’Amelio (148M followers) —  from $105,770 per post
  • Bella Poarch (92M followers) — from $66,829 per post
  • Addison Rae (88M followers) — from $65,194 per post
  • Will Smith (72M followers) — $53,741 per post

11 Best Money-Making Strategies on TikTok

    1. Join your favorite brands’ referral programs.
    2. Sell products on TikTok (digital or physical)
    3. Promote brands and other influencers
    4. Join…


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