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KwikClick, Inc. Is Poised to Transform The E-commerce Ecosystem…Here’s Why ($KWIK)

Total annual retail e-commerce sales in the US are slated to surpass the $1 trillion mark for the first time, in 2022. And that’s just the beginning. According to eMarketer, that figure will reach the $1.67 trillion level by 2026, a roughly 61% jump! The global market is projected to grow at a solid 42% rate from 2022 to 2026 as well, with forecasts suggesting global retail e-commerce sales will grow from $5.7 trillion to $8.15 trillion.

One of the reasons for the expected growth is directly related to the role influencers now play in retail e-commerce. According to a Shopify E-Commerce Trends 2023 report, “…more than 7 out of 10 businesses expect online influencers to become even more important in the future.” It is estimated that even a micro-influencer, with just 10,000 – 50,000 followers, can earn between $40,000 and $100,000 each year. They generate income through social media posts, content production, and other methods. Affiliate marketers also generate meaningful income via their work with brands of all sizes, whereby products and services are procured through their websites or via their links.

Most industry observers would admit that retailers routinely spend large sums on online ad/marketing campaigns and engage in loyalty/reward programs. Unfortunately, these approaches lead to few consistent, tangible methods of tracking monetization successes or their returns on investment. The recent Shopify report also notes that “Already-high customer acquisition costs are on the rise as return on ad dollar spend declines.” As a result, the billions of dollars brands currently spend on e-commerce ad/marketing campaigns fall short of optimum effectiveness and sales conversion.

While influencer, affiliate marketing and total e-commerce sales figures are not too shabby, the current outmoded payment format is fraught…

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