New Engen
Performance Marketing Agency New Engen Acquires Disruptive And Innovative Partner Marketing Agency, LT Partners
Deal expands offering across paid, earned and organic media, and gives their clients access to thousands of publishing partners
Performance Marketing Agency New Engen Acquires Disruptive And Innovative Partner Marketing Agency, LT Partners
SEATTLE, June 07, 2023 (GLOBE NEWSWIRE) — New Engen, a leading performance marketing agency, has acquired LT Partners, a Seattle-based affiliate marketing agency. The deal significantly expands New Engen’s performance offering, to encompass an even broader array of publisher types spanning thousands of partners, including content, coupon, loyalty, influencer, sub affiliate, affinity, toolbar/software, and shopping properties. It also allows New Engen to extend its reach beyond its already deep paid media capabilities to support its clients on performance marketing across earned and owned media. Reflecting its commitment to all integrated practice areas of full-funnel performance marketing, the news follows the company’s acquisition of influencer marketing company, Acorn Influence, in December of 2021.
Performance Marketing Agency New Engen Acquires Disruptive And Innovative Partner Marketing Agency, LT Partners
“The addition of LT Partners’ partner marketing capabilities not only builds on New Engen’s industry leading full-funnel performance offering, it opens up even greater opportunities for powerful business outcomes for our clients,” said Justin Hayashi, New Engen CEO. “LT Partners brings a performance lens to organic and earned media that complements New Engen’s deep paid media expertise, driving accountable, measurable growth for brands across the full digital ecosystem. As a bonus, it strengthens influencer marketing synergies, with Acorn Influence and LT Partners jointly positioning the greater organization to provide a unique in-market solution for brands. We also share a commitment to following a holistic measurement approach that doesn’t just favor deal sites. That shared holistic view, combined with their impressive 100% year-over-over growth rate, plays out more…
Performance Marketing Agency New Engen Acquires Disruptive And Innovative Partner Marketing Agency, LT Partners
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Performance Marketing Agency New Engen Acquires Disruptive And Innovative Partner Marketing Agency, LT Partners