SOFTSWISS' Affilka Celebrates Five Years In Business, 60% Affiliate GGR Jump In 2022
This winter, Affilka by SOFTSWISS celebrates a five-year partnership with its first client – N1 Casino. On this landmark occasion, the team behind the affiliate tracking platform shared a reflection on the product performance, while also reviewing the most significant updates for 2022.
SOFTSWISS' Affilka Celebrates Five Years In Business, 60% Affiliate GGR Jump In 2022
With its client portfolio increased by 60% and 56,000 new affiliate accounts registered in 2022, Affilka now provides support to 200+ live brands. Alongside this, affiliates brought 10 million new players to operators during the same timeframe.
SOFTSWISS' Affilka Celebrates Five Years In Business, 60% Affiliate GGR Jump In 2022
Affilka’s growth in numbers
The company described 2022 as a “rewarding year” with the following YoY metrics:
SOFTSWISS' Affilka Celebrates Five Years In Business, 60% Affiliate GGR Jump In 2022
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Total affiliate GGR increased by 60%
SOFTSWISS' Affilka Celebrates Five Years In Business, 60% Affiliate GGR Jump In 2022
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Total player deposits amount increased by 53%
SOFTSWISS' Affilka Celebrates Five Years In Business, 60% Affiliate GGR Jump In 2022
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Total affiliate payments increased by 46%
SOFTSWISS' Affilka Celebrates Five Years In Business, 60% Affiliate GGR Jump In 2022
SOFTSWISS' Affilka Celebrates Five Years In Business, 60% Affiliate GGR Jump In 2022
In addition, the previous year was an award-winning one for the platform. SiGMA Balkans & CIS recognized Affilka as the Best Affiliate Tracking Software of 2022.
Angelika Antova
Angelika Antonova, Head of Sales at Affilka by SOFTSWISS, commented: “We have come a long way since signing our first client, N1 Casino, and we’re very proud of what we have achieved. Not only do we continue to grow our platform’s capabilities, but we have also improved our partner retaining skills.”
“This is evidenced by the fact that N1 Partners Group is still our active client running six projects on our affiliate platform. Affilka shows significant client growth every year, and we are confident that we will perform even better in 2023,” she added.
Key product updates
Clients are now offered to leverage a CPL commission model. Compared to the CPA option, which requires specific actions from players upon registration, the CPL model includes payments for all registrations with the possibility to exclude commissions on certain terms. For example, if a…
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