Affiliate platform 2022 GGR up 60pct y-o-y: SOFTSWISS
GGRAsia – Affiliate Platform 2022 GGR Up 60pct Y-o-y: SOFTSWISS
Affiliate gross gaming revenue (GGR) increased 60 percent year-on-year for users of Affilka, the SOFTSWISS affiliate-tracking platform, according to a Wednesday press release from SOFTSWISS. The gaming software provider gave the figure in an overview of Affilka, five years on from its launch.
GGRAsia – Affiliate Platform 2022 GGR Up 60pct Y-o-y: SOFTSWISS
The firm also said that in 2022, judged year-on-year, Affilka recorded total player deposits that grew 53 percent, and total affiliate payments that rose 46 percent.
GGRAsia – Affiliate Platform 2022 GGR Up 60pct Y-o-y: SOFTSWISS
“We have come a long way since signing our first client, N1 Casino, and we’re very proud of what we have achieved,” said Angelika Antonova, head of sales at Affilka by SOFTSWISS, as cited in the update.
GGRAsia – Affiliate Platform 2022 GGR Up 60pct Y-o-y: SOFTSWISS
“Not only do we continue to grow our platform’s capabilities, but we have also improved our partner retaining skills,” she added.
GGRAsia – Affiliate Platform 2022 GGR Up 60pct Y-o-y: SOFTSWISS
“This is evidenced by the fact that N1 Partners Group is still our active client running six projects on our affiliate platform,” further noted the sales boss, saying she expected the platform’s growth to continue in the remainder of 2023.
GGRAsia – Affiliate Platform 2022 GGR Up 60pct Y-o-y: SOFTSWISS
The statement said that in 2022, Affilka’s client portfolio increased by 60 percent, and that 56,000 new affiliate accounts were registered. Affiliates brought 10 million new players to operators during the same time frame, added SOFTSWISS.
GGRAsia – Affiliate Platform 2022 GGR Up 60pct Y-o-y: SOFTSWISS
In August, SOFTSWISS announced Affilka had adopted a cost-per-lead (CPL) commission model, rather…
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