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Tag: affiliate manager
People: Modo25; Lonsdale Contracts; West & North Yorkshire Chamber of Commerce; and more
Leeds-based digital marketing agency, Modo25, is expanding its team with the recent appointment of three new recruits. Ioana Dobos, Charlie White, and Abbie Hooton have joined the agency, bringing a wealth of expertise and innovation to further expand the agency’s capabilities. With over five years of marketing industry experience, Dobos rejoins the agency as a performance marketing…
DTC brands are investing in affiliate marketing
Publishing realities Publishers are seizing on affiliate marketing to make up for lost traditional ad revenue. “You have major media houses who’ve lost revenue in traditional digital ad buys having to shift to affiliate marketing,” said Blagica Bottigliero, who was most recently the director of affiliate marketing at JEB Commerce and has worked with brands…
It’s time to shift your focus beyond media
If you manage affiliate programs, you know the positive impact of being featured in Good Housekeeping, CNN Underscored, Wirecutter and Rolling Stone’s listicles. They optimize incredibly well for high-intent shopping phrases. You see substantially higher conversion rates from the trust they add to the referral. Major media adds credibility to your brand. Adding the media…
What I learned about Affiliate Marketing in 2022
Well, we’re back! Happy New Year everyone! In the first episode of 2023, the Affiliate Marketing podcast is back. This week Lee-Ann is reminiscing over the lessons learned from 2022 and what to take into 2023. Join us in the first of many podcasts as we go into 2023 and look back over the most…
Affiliate marketing from the trenches
The show must go on… and we certainly are! Season 7 continues as we have another amazing guest on the show in Dustin Howes. Dustin is an affiliate management consultant, helping brands launch and run their affiliate program. Through group coaching and private consulting, Dustin teaches program managers how to recruit the right affiliates, optimize…
Transforming Your Affiliate Program to Scale and Get Better Results
Another week means another fantastic episode of the affiliate marketing podcast! This week Lee-Ann was ecstatic to be joined by Andrew Fiebert is the owner & CEO of Lasso. Andrew is the spearhead behind this affiliate marketing tool that can manage links, create product displays to boost your affiliate income. Andrew started out as a…