NOTE: New York Sports Day’s parent company, Catena Media, has sports betting affiliate marketing arrangements with operators. New York’s sports betting market has rapidly grown into the largest in the United States. The cost of doing business is high, but sportsbooks have relied on affiliates to assist in acquiring customers. A recent decision by the…
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SA Marketing Industry Alliance announces Second WFA Global DEI Census
South Africa — often considered a global pacesetter in DEI following the country’s transition to democracy in 1994 — is among the 33 countries participating in the census, which goes live on Wednesday, 15 March. The initiative is supported by a coalition of 10 global marketing and advertising organisations. These include: WFA (World Federation of…
DMi Partners Announces Expansion of Leadership Team Due to Growing Demand for Affiliate and CRM Marketing Services
DMi Partners Digital Agency Affiliate Business Grew 40% Year over Year, CRM Marketing Business Grew 73% Year Over Year Kristina Nolan Named VP of Media Services, Brian McKenna Named VP of CRM, Kevin Dugan Named VP of Analytics & Marketing Intelligence, Zach Labenberg Named VP of Growth PHILADELPHIA , Feb. 16, 2023 (GLOBE NEWSWIRE) —…
Binance.US Starts Affiliate Marketing Program, Taking Aim at Coinbase
Binance.US, the American subsidiary of cryptocurrency exchange giant Binance, is trumpeting the launch of its affiliate marketing program even as rival Coinbase (COIN) closed its affiliate program, citing bear market conditions. The Binance.US affiliate program is a way of incentivizing third-party influencers and entrepreneurs to promote the exchange through social media platforms and other means…
Using Influencer Marketing To Drive ROI
Brian Mechem is President and Co-Founder of GRIN, a leading Creator Management Platform. getty Marketing continues to evolve, and influencer marketing has emerged as one of the most effective ways for brands to become household names. The impact of platforms like Instagram, TikTok and Snapchat is being felt far and wide as immersive user-generated content…
Dragon’s Den winner takes on holographic influencer marketing role Prolific North
In his new role as head of HoloAd at 2mee, Smillie will be responsible for negotiating similarly successful deals with a range of publishers and brands that can unlock the power of influencer marketing through HoloAd. HoloAd allows businesses to deliver brand ambassadors as hologram messages via their affiliate and publisher partners, creating unique channels…