Binance.US, the American subsidiary of cryptocurrency exchange giant Binance, is trumpeting the launch of its affiliate marketing program even as rival Coinbase (COIN) closed its affiliate program, citing bear market conditions.
Binance.US Starts Affiliate Marketing Program, Taking Aim At Coinbase
The Binance.US affiliate program is a way of incentivizing third-party influencers and entrepreneurs to promote the exchange through social media platforms and other means of publicity. “The program is an example of how much the firm is “leaning in while competitors and peers pull back in the current market environment,” according to a Binance.US representative.
Binance.US Starts Affiliate Marketing Program, Taking Aim At Coinbase
“In light of recent reports that Coinbase is shutting down its affiliate marketing program, Binance.US is launching its own affiliate program,” a Binance.US representative said via email.
Binance.US Starts Affiliate Marketing Program, Taking Aim At Coinbase
This is not the first time Binance.US has taken a swipe at Coinbase’s reaction to this year’s crypto market slowdown. Back in June, Binance.US CEO Brian Shroder said he would happily hire any applicants disappointed by Coinbase’s hiring freeze.
Binance.US Starts Affiliate Marketing Program, Taking Aim At Coinbase
Those affiliates joining the Binance.US affiliate program earn $10 on every referral that completes their first $100 in buys and/or trades within 30 days of completing account verification, according to a blog post.
Binance.US Starts Affiliate Marketing Program, Taking Aim At Coinbase
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Binance.US Starts Affiliate Marketing Program, Taking Aim At Coinbase
Binance.US Starts Affiliate Marketing Program, Taking Aim At Coinbase