Nespresso’s premium coffee and machines hail from Europe, where coffee’s reference point and primary consumption method is a short shot of espresso. But according to the brand’s trend research, Gen Z consumers in the U.S. experience coffee differently than its core customer does. This generation is accustomed to cafes on every corner and beverages that…
Tag: VP of Marketing
What The Next Era Of Influencer Marketing Could Look Like
VP of Marketing and Strategy at Linqia, Keith is a leading voice in the intersection of marketing and technology. getty The age of “Influencer 1.0” is coming to a close, and we are entering a new era … the era of Influencer 2.0. Let’s take a deeper look at advancements that could drive a global…
Why Mobile App-Tracking is Vital for Affiliates Looking to Expand into the US
Erica Anderson is the VP of Marketing, iGaming & Income Access at the Paysafe Group. Income Access offers an award-winning affiliate marketing reporting solution that’s fully optimized for mobile-app tracking. Erica’s role includes a focus on developing the marketing strategy for the Income Access brand and for iGaming at Paysafe. Holding over a decade’s industry…