The Moodie Davitt Report -The Moodie Davitt Report
The Moodie Davitt Report -The Moodie Davitt Report
CHINA. Luxury travel retailer DFS and Ant Group (an Alibaba Group affiliate) this week announced a global strategic partnership to develop payment and digital marketing for DFS online and offline shops.
The Moodie Davitt Report -The Moodie Davitt Report
Responding to global travel’s accelerated recovery and surging consumer demand for digital consumption, DFS has joined forces with Alipay to offer end-to-end digital experiences in 36 of its shops in 15 markets worldwide, as well as 12 online shops in four markets, and an online D-Store (a digital store solution -Ed).
The Moodie Davitt Report -The Moodie Davitt Report
DFS will build on Alipay+’s digital solutions for commerce to enable a full chain of pre-trip, on-trip, and post-trip interactions with user interaction.
The Moodie Davitt Report -The Moodie Davitt Report
The signing of the agreement was witnessed by Long Chiu, Executive Vice President, Digital Projects & Marketing, DFS Group and Dr Huang Yin, General Manager, Alipay International Offline Merchant Services, Ant Group.
The Moodie Davitt Report -The Moodie Davitt Report
DFS Vice President, Marketing and Strategic Partnerships Roger Qiu; DFS Group Vice President, Corporate Affairs Mackie Tan; Alipay Deputy General Manager, Cross Border Business Shishi Xing; and Alipay Head of Travel Retail Deng Libang participated in the ceremony.
The DFS retail network spans four continents and encompasses more than 750 brands. Since 2014, DFS and Alipay have been steadily expanding their global partnership with a series of payment, marketing and digital innovations, starting with the acceptance of Alipay payments at DFS shops in Hong Kong.
In the first half of 2023, spending via Alipay payments at DFS shops…
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