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The Remarkable Way Partnership Marketing has Infiltrated the Affiliate Marketing Channel

The sands are shifting and the landscape is progressing, and whether you’re a brand, OPM or emerging publisher – it’s really important not to ignore how partnership marketing has infiltrated, quite remarkably, the industry we love.

The channel is dynamic, and offers the perfect opportunity to meet consumer needs whilst delivering the outcomes brands truly desire as the global economy piles on pressure for increased ROAS and performance from marketing budgets.

As an industry, you only need to peruse LinkedIn to see how job titles have shifted from ‘Affiliate Manager’ to ‘Affiliate & Partnerships Manager’ or jumping directly to ‘Partnerships Manager’. These are meaningful changes. Changes that you can also see with some of the terminology used on affiliate network homepages, expo stands, and marketing collateral.

Affiliate marketing certainly isn’t dead. Quite the opposite – it’s rapidly evolving.

Why the Partnership Awards and not the Performance Marketing Awards?

The US Partnership Awards is a truly unique, first-of-its-kind ceremony for the North American market. The categories bridge the affiliate and partnership, performance and influencer marketing industries, giving anybody working within these channels the chance to showcase their agility, creativity and problem solving ability.

As well as being the perfect chance to celebrate, the US Partnership Awards will serve as a melting pot for inspiration.

The significant growth in the desire for partnership marketing in the US means now is the best time to take inspiration from those who have found success already, and harness these takeaways within your teams.

Whilst the awards do include some traditional performance media categories, our inaugural awards focus mainly on the partnerships that drive success for…


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