Building topically relevant content is vital for both the user experience of the page, and getting SEO traffic. If your content is topically relevant, users will find answers causing them to shop, subscribe, link to you, and share your page or brand with others. The trick is knowing what is and what is not topically relevant.
The Topical Relevance Test For Writing Good Copy
I created a topical relevance test for use with my contractors and my team on projects. They asked me to publish it, so I figured why not. Below you’ll find how the test works, and then two examples (made up topics) and how to use the test with them.
The Topical Relevance Test For Writing Good Copy
Note: You still have to do entity and keyword research, but that is a separate topic.
The Topical Relevance Test For Writing Good Copy
The topic relevancy test is:
The Topical Relevance Test For Writing Good Copy
Dissect each part of the title tag into the core themes.
It helps to place an | in between them if you list them out on a word or Google doc.
The Topical Relevance Test For Writing Good Copy
Look at each header and section of the page and make sure they all reflect each topic, not just one or two of them.
If they do, move to step three.
If they do not, delete the section or modify it so all parts of the title are included.
The Topical Relevance Test For Writing Good Copy
Read each paragraph and check to make sure all sections from the title are accounted for.
If one is missing, how can you add it in?
If you cannot add it in, then delete the content unless it is to have the internal link to a complementary post that outlines the topic in detail.
The Topical Relevance Test For Writing Good Copy
If they’re all there, then you’re good to go to the last step.
Read a random section to a stranger and ask what the topic of the post is.
If the person gets all aspects of the title, chances are a search engine spider can understand too.
If the person misses one or two, you need to work on the section.
Here’s two examples of how this content test works with made up topics.
Calories Burned With Peanut Butter
Please note this is not factual, medical advice, and has…
..