Jak McLoughlin explains how an apprenticeship scheme led to a position as an affiliate manager at Hull media agency Summit.
What Do They Do All Day? Summit’s Jak McLoughlin Explains The Affiliate Manager Role
I’ve been at Summit for two and a half years; I was promoted to manager four months ago.
What Do They Do All Day? Summit’s Jak McLoughlin Explains The Affiliate Manager Role
I interviewed when I was 17 and started just after my 18th birthday, after college, where I studied accounting, business and media. I like media, I liked business and wanted to see what the best route to combine the two was. I didn’t like the idea of university – I don’t know why exactly – and didn’t want to move away from home at the time.
What Do They Do All Day? Summit’s Jak McLoughlin Explains The Affiliate Manager Role
So, I thought I’d go down the apprenticeship route and digital marketing seemed to combine that creative side with media and business.
What Do They Do All Day? Summit’s Jak McLoughlin Explains The Affiliate Manager Role
During the apprenticeship, I got to have a feel of all the channels we support; I had a month in one channel, and another month with another. I chose to specialize in affiliates because I enjoyed it.
What Do They Do All Day? Summit’s Jak McLoughlin Explains The Affiliate Manager Role
Summit’s overarching mission is we want to make sure that customers buy from our clients over their competitors. In affiliate marketing, that means using specific websites, influencers across YouTube and Instagram and TikTok, and some major media corporations such as Bauer, Hearst and Conde Nast that we also work with.
What Do They Do All Day? Summit’s Jak McLoughlin Explains The Affiliate Manager Role
Essentially, we pay those websites a commission and they promote our clients.
I split my time mainly between recruitment and optimization. We need to make sure we’re working with the best-suited partners for those specific brands. A cake decorating company is one of our clients, there’s a great number of influencers that we can look to work with. We have to start with a strong foundation and once that’s set, we can then start negotiating coverage, increasing the awareness of the brand or increasing our incentives across cashback and voucher code sites.
At the moment, price is king – so for clients, the…
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