Pooja Aggarwal and Joseph Pardillo.
Ryvalmedia Launches Affiliate Specialist Unit
Ryvalmedia Melbourne managing director Joseph Pardillo has expanded the agency product offering with the launch of a media partnerships and affiliates unit.
Ryvalmedia Launches Affiliate Specialist Unit
Pooja Aggarwal has been appointed to a newly created role, client partnerships and affiliates lead, effective immediately.
Ryvalmedia Launches Affiliate Specialist Unit
The affiliates capability will complement Ryvalmedia’s digital-first offering, leveraging its communications experience to drive new streams of business growth and tap into new audiences for its client portfolio.
Ryvalmedia Launches Affiliate Specialist Unit
Aggarwal has held several senior advertising and agency roles, with industry experience spanning strategic media planning, campaign management, client service, mar-tech, ad-tech, and data and digital solution remits.
Ryvalmedia Launches Affiliate Specialist Unit
In her most recent position before joining Ryvalmedia, she played a crucial role in owning, managing, and growing the affiliates program at Dentsu for the Woolworths Group of brands in Australia and New Zealand, strategising and implementing performance campaigns based on tailored KPIs and budgets within its Affiliates & Partnerships space.
Ryvalmedia Launches Affiliate Specialist Unit
Her task at Ryvalmedia is to launch and scale the agency’s media partnerships and affiliate capabilities with client partners and brands to drive e-commerce sales growth for their respective affiliate programs.
Ryvalmedia will also manage and liaise with affiliate networks and partners (including Impact.com and Commission Factory) to drive engagement, enhance performance, and ultimately return on ad spend for clients.
The catalyst to launch the affiliates unit was after collaboration with several client partners identifying strategic growth opportunities from affiliate marketing that improve market reach and YoY revenue during key e-commerce events, as well as key product and sales offers.
Aggarwal will lead the new team in analysing…
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