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ZINFI Launches “Feet on the Street” Video Podcast Series Featuring Industry Influencer Jay McBain, Chief Analyst, Channels & Partnerships, Canalys

McBain shares his insights with ZINFI CEO Sugata Sanyal on the topic of Onboarding Partner Ecosystems to Achieve Loyalty

PLEASANTON, Calif., Jan. 11, 2023 /PRNewswire/ — ZINFI Technologies, Inc., a company leading the definition and creation of Unified Channel Management solutions that include affiliate marketing management (AMM), partner relationship management (PRM), partner marketing management (PMM) and partner incentives management (PIM), along with special guest Jay McBain, Chief Analyst at Canalys, today announced the release of the first chapter in its “Feet on the Street” educational video podcast series focused on achieving partner loyalty through new ways of onboarding partner ecosystems.

The nine-chapter video podcast series – which is now available on demand from the ZINFI website – begins with an interactive session that takes a deep dive into the concept of partner ecosystems and how they are reshaping the business world. The podcast series builds on the idea that a partner ecosystem is made up of channels of all kinds, noting that fully three-quarters of world trade flows indirectly across all industries. McBain explains, “Partner ecosystems are essentially a set of partners that are not only showing up at that point of sale, but also across many different points of value across the chain.”

In the first podcast and throughout the entire series, McBain provides examples of successful companies that are implementing new and innovative methods of partner onboarding with positive outcomes. Other topics addressed in the series include why different partner types matter when building an onboarding practice, how best to run innovative incentives programs, and tracking and rewarding the entire ecosystem. The series also explores how organizations can optimize their onboarding practices by…


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