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3 Ways Gaming and Affiliate Marketing Go Hand in Hand

Affiliate marketing has become an incredibly lucrative sector over time. What makes it so attractive is the fact that affiliate marketers can easily work from home and assign their own hours, effectively becoming their own boss. Before getting started with affiliate marketing, there are a few things people should figure out ahead of time such as which analytics tools to use, and what sector they intend to work in.

For all the gaming enthusiasts out there, the gaming industry is an excellent place to start. While there is a lot of competition in gaming marketing, building an effective strategy can help burgeoning affiliate marketers position themselves in the global market.

Organic Promotion

As audiences become savvier about advertising techniques, affiliate marketers have turned to organic traffic. This means that audiences place their trust in other people’s opinions rather than directly trusting what a company has to say about its products. That is why in recent years, YouTubers, influencers, and blog writers have become sources of authority and authenticity. They create platforms that are usually based around a specific niche, and curate a specific identity that speaks to targeted audiences. This is what makes them so useful to affiliate marketers. Organic promotions appear in many different ways, including user-generated reviews, blog posts, and content creation for social media and video platforms. However, the most popular format for game marketing is video, because it captures gameplay and commentary the most effectively.

Building Trust

Many online gaming companies offer their customers “freebies,” which act as a reward for being loyal customers. This is actually a pretty classic advertising technique, and while it might be old, what makes it so useful is how well…


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