To get some insight into what trends we might see in 2023 in affiliate marketing, here are some collective commentaries from Rakuten Advertising and members of Rakuten Advertising International Collective (RAIC).
Chiming in with their take are Stuart McLennan, Senior Vice President, APAC, Rakuten Advertising, Jeff Unze, President, Partnerships, BorderX Lab, creator of the Beyond Cross-border Shopping App, and Iris Huynh, Affiliate Partnerships Manager at Klarna.
They share their thoughts regarding online marketing trends to be on the lookout for in 2023 as well as some tips for e-commerce managers as we head into the new year.
Consumers want greater personalization
Over 70% of consumers now expect it. Personalization can come in many shapes and forms, including promotions, content, the on-site user experience, and more. Card-link partners already offer brands ways to target consumers based on their age, gender, or spending habits.
The rise of buy-now-pay-later platforms will see more FinTech partners tap into their data to serve highly personalized and impactful messages with a higher propensity to drive conversions. Despite the looming deprecation of third-party cookies, there’s never been a better time to focus on personalization.
“Stay updated with shifting consumer behaviours, economic fluctuations, and whatever tech challenges the industry throws our way. Use your publisher partners and their first-party customer data to make strategic data-led decisions that drive results,” says Stuart McLennan, Senior Vice President, APAC, Rakuten Advertising.
Internationalization will grow as supply chains return to normal post-covid
The economic uncertainty will cause brands to be more flexible with their geo-restrictions, geo-pricing, and promotions as they struggle to make their numbers. Using the international nature of…