“This report shines an important light on how marketers engage with the affiliate channel, and how we can help brands understand where it is headed and how exactly it can be leveraged across the full customer purchasing journey – from pre to post.” – Awin U.S. President Alexandra Forsch
Awin And Digiday Release State Of Affiliate And Partner Marketing Report
BALTIMORE (PRWEB)
November 03, 2022
Awin And Digiday Release State Of Affiliate And Partner Marketing Report
Awin, the fastest-growing affiliate marketing platform in North America, announced today, in conjunction with Digiday, the results of its state of the industry report on affiliate and partner marketing. The report highlights how ecommerce retailers currently use affiliate and partner marketing across each stage of the purchase journey and the role it will play in marketing strategies in 2023. Results indicate 80% of marketers view affiliate marketing as an important revenue source, with nearly half (46%) stating it will become more important in 2023 as they allocate more budget toward the channel.
Awin And Digiday Release State Of Affiliate And Partner Marketing Report
As the affiliate industry makes a multi-dimensional shift, respondents said they are working with a variety of affiliate partners. Influencers and creators make up 40% of the partnerships, but media houses (39%), price comparison (36%), bloggers (35%) and technology partners (34%) weren’t far behind. This demonstrates the adoption of affiliate marketing across different promotional types and customer engagement points. While only 18% of respondents stated they engaged with brand-to-brand partnerships, whereby a brand cross-promotes a complementary retailer to their own customer base, this is expected to increase moving forward as more brands begin to see its value.
Awin And Digiday Release State Of Affiliate And Partner Marketing Report
The report also highlights the challenges…
Awin And Digiday Release State Of Affiliate And Partner Marketing Report
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Awin And Digiday Release State Of Affiliate And Partner Marketing Report
Awin And Digiday Release State Of Affiliate And Partner Marketing Report