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Five Reasons To Do Affiliate Campaigns In 2022

By Nikki Carlson, co-founder/co-president of ChicExecs Retail and Strategy Firm. She has over 21 years experience in PR/marketing.


Do you have a limited marketing budget? Marketing is an essential way to grow your business, but you have to manage your costs wisely. If you aren’t careful, you can easily put your budget in jeopardy with pricey strategies. 

In my experience, affiliate marketing is hands-down the most affordable and effective way to grow your business because you’re only paying for results. Combined with your PR and social media marketing strategies, affiliate marketing is just what you need to put a successful campaign together.

Let’s look at how affiliate marketing works and the five reasons why it’s still a good way to grow your biz in 2022.

How Does Affiliate Marketing Work? 

Affiliate marketing is a monetization model where other people (called “affiliates”) persuade their audience to buy your products. As the brand, you provide each affiliate with a unique URL or promotional code.

The affiliate will promote your products via review sites, YouTube, blogs, courses, events and more to increase your reach. Every time a customer buys something with the affiliate’s code or link, you make a sale and the affiliate earns a commission. 

Most brands offer a percentage of the total sale to the affiliate as commission. Average commission rates range from 5% to 30%, so the brand still takes home the majority of the sale.

Thanks to this unique structure, affiliate marketing is a win for everyone: Customers find products they love, affiliates earn a commission and you make more sales. 

Five Reasons To Do Affiliate Campaigns In 2022

Affiliate marketing might sound complicated, but it’s a really simple, low-cost way to sell more products. Sure, affiliate marketing has been around for…


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