Zack Dugow is Founder and CEO of Insticator, a global leader in increasing engagement for publishers.
Five Tips To Protect Your Ad Revenue During A Recession
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Five Tips To Protect Your Ad Revenue During A Recession
Whether a recession is impending or already upon us, people everywhere are feeling the effects of economic instability. Unpredictable fluctuations in the stock market are happening at preternatural speeds.
Five Tips To Protect Your Ad Revenue During A Recession
Mass layoffs in the tech industry—another sign of economic crisis—suggest a change in how tech companies will approach operations in 2023. The ad tech industry is noticing a slowdown, seeing marketers reducing ad budgets and pausing any experimental campaigns.
Five Tips To Protect Your Ad Revenue During A Recession
According to a MAGNA “Global Ad Forecast” report, the first half of 2022 experienced an 11% growth in ad spending, which decreased in the second half to 6%. MAGNA analysts predict a sluggish trend for 2023.
Five Tips To Protect Your Ad Revenue During A Recession
For online media publishers, this is the time to rework your strategies. No one is going to be immune from the consequences of economic instability, but you can prepare yourself to best the coming storms by following these five tips to help protect your ad revenue.
Five Tips To Protect Your Ad Revenue During A Recession
1. Review communications with ad management partners.
Now’s the time to get on the same page with your ad partners, who will be crucial for helping your inventory stand out to buyers in the coming months. Together, conduct a thorough review of where advertising helps and hurts your company and ask if they can suggest custom tweaks based on your niche and audience.
Five Tips To Protect Your Ad Revenue During A Recession
Where are you spending too much? Or not enough? Can your partners negotiate direct deals with advertisers for you? Make sure to ask your partners if they can introduce you to any interested parties. And, if they can’t, is it maybe time to find new ad partners?
Preparing for the worst-case scenario is ultimately about preventing that very scenario—and being honest with yourself about what works and what…
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