PartnerCentric just released its “Incrementality Power Rankings” report, which measures the effectiveness of partnership marketing. The report’s Incrementality Score and composite index can help retailers and brands better optimize their affiliate marketing programs.
New Index Measures Effectiveness Of Partnership Marketing
Stephanie Harris, chief executive officer and founder of PartnerCentric, said the company “built the Incrementality Index and patented Fuse technology to debunk affiliate marketing myths, offer a clear data-driven view of each partner’s digital purchase pathway impact and deliver actionable and automated commission opportunities across all channels of influence.”
New Index Measures Effectiveness Of Partnership Marketing
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New Index Measures Effectiveness Of Partnership Marketing
“In simple terms, the Incrementality Index is an intelligence tool that outlines which affiliate marketing partners are more helpful to growing your business,” Harris said in the report. “It takes a multipronged approach to analyzing and understanding incrementality in a way that makes practical sense, arming our industry with actionable insights that meet and exceed long-term growth goals. In the short time, the Incrementality Index has been available, our clients have found these new insights invaluable.”
New Index Measures Effectiveness Of Partnership Marketing
In the report, the buy now, pay later affiliate channel had the highest score and was followed by loyalty and rewards sites. In third was content/blog publishers.
New Index Measures Effectiveness Of Partnership Marketing
PartnerCentric said in a statement that the index was created because the partnership marketing industry “has lacked a unified standard for assessing which affiliate partners, content creators and publishers deliver true incremental growth.”
New Index Measures Effectiveness Of Partnership Marketing
The company said the Incrementality Index is the industry’s “first data-driven, partner-agnostic technology” and noted that the reporting “is poised to revolutionize and deliver irrefutable credibility to the partnership marketing industry, while driving…
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